Rationing:
World War Ii impacted virtually every aspect of American life and fashion was no exception. In 1942, the United States imposed a rationing ideas similar to the one Great Britain had implemented the previous year, limiting, among other things, the whole of fabric that could be used in a single garment. Materials along with wool, silk, leather and a fledgling DuPont Corp. Invention called nylon were diverted for use in uniforms, parachutes, shoelaces and even bomber noses.
Women Fashion Watches
Jackets could be no more than 25 inches in length, pants no more than 19 inches in circumference at the hem, belts no more than two inches wide and heels no more than an inch in height. Hemlines rose to the knee in an effort to conserve fabric. Buttons, cuffs, pockets and attractive details like ruffles and lace were used sparingly. Women wore shorter, boxy jackets for a V-shaped silhouette reminiscent of forces uniforms. Even Hollywood traded explain costumes for simplified designs, a move many claimed lent movies a new air of realism.
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*** Product Information and Prices Stored: Jan 16, 2012 23:30:07
Nylon:
As soon as it was introduced in 1938, women embraced synthetic nylon as a replacement for silk stockings. In the early 1940s, however, with silk already diverted to the war effort, the government recognized similar uses for nylon and commandeered it as well. Women responded by coating their legs in tan makeup and drawing lines up the backs of their calves to mimic seams. By the time the war ended and stockings returned to store shelves, nylon had come to be a generic term for hosiery.
Swing skirts.
The swing skirt had a round cut designed to look best in full jitterbug twirl. Swing skirts were a common sight on Uso dance floors as young women danced with uniformed men to the jazzy horns that characterized the Big Band Era. Housewives were known to wear a more conservative version of the swing dress, sometimes in polka-dot or tiny floral prints.
Hats:
Hats became one of the few ways to express individual style with minimal resources. They were worn in a wide range of styles and personalized with scraps of foil, sequins, netting, paper and string.
Hair and makeup:
Hairstyles became more explain as women sought ways to unlikeness their dull wardrobes. Shoulder length or longer hair was rolled into complicated shapes and secured with bobby pins. Screen sirens like Lauren Bacall, Veronica Lake and Rita Hayworth popularized side parts and finger waves. Makeup was dramatic, characterized by matte foundation, powder, heavy brows and inviting scarlet lips.
Platform pumps:
The wartime shortage of leather and steel forced shoe designers to get more creative and, as a result, shoes were cobbled from materials ranging from crocodile hide to cork. Shoes were more utilitarian than stylish, with low heels and petite color choices. By the mid to late 1940s, platform pumps with high heels in T-straps, ankle straps or open toes had substituted the dowdy wedgie with its flat shape and thick cork soles.
Menswear as womens wear:
A whole of men may have spent the first half of the 1940s in uniform, but their civilian clothes came in handy for the women who filled their home-front jobs. Women raided the closets of absent men and tailored the suits to fit themselves. McCalls even introduced a pattern aimed specifically at modifying a masculine suit to fit feminine curves. Suddenly, the sexually ambivalent look pioneered in the late 1930s by Katherine Hepburn and Marlene Dietrich was radical no more. The emergence of the dress pattern and galvanic sewing engine led women to make their own suits from scratch, opting for gabardine due to the scarcity of wool. Many with physically demanding installation jobs soon began wearing practical pants and Rosie the Riveter jeans.
Sweaters:
By the mid-1940s, many women had abandoned the single-piece corset in favor of panties and structured bras that lifted and accentuated the bust line. In 1946, a well-endowed Jane Russell appeared onscreen in a cantilever bra designed by Howard Hughes, prefiguring the bullet-bra 1950s and the reign of the sweater girl. Loose-fitting cardigans were also popular, particularly on college campuses.
Sportswear:
The virtual disappearance of French fashion houses while the war led American designers to scrutinize their own creativity. Designers like Bonnie Cashin and Claire McCardell were instrumental in the creation of sportswear, that singularly American look featuring coordinated separates that could be worn in layers or in various combinations. The trend not only gave women increased options and made it appear as if they had more clothes than they beyond doubt did, but also blurred the line between couture and ready-to-wear by showing women they could be both chic and comfortable without spending a fortune.
The New Look:
By the late 1940s, women craved a return to glamor and designers obliged with swirling skirts and shimmering evening gowns inspired by film stars like Ingrid Bergman, Barbara Stanwyck and Joan Crawford.
In 1947, French couturier Christian Dior approximately single-handedly brought an end to wartime austerity with a fashion line observers christened the New Look. Severe angles were substituted with curves, hemlines dropped back below the knee and skirts were generously draped. Structured undergarments were key to the New Look, which featured broad shoulders, cinched waists, emphasized bust lines and padded hips. The pencil skirt was a figure-hugging alternative to bouffant skirts. Men, too, longed for free time from conservative tailoring in khaki and olive drab. They found relief in wide-legged trousers, full-length coats and suits in an array of colors. Both mens and womens trousers featured higher waists, widely cut legs and cuffs and came in textured tweeds and jewel tones.
The New Look met with protest from women who had grown accustomed to baring their legs and were disinclined to cover them back up. Moreover, the opulent, fabric-rich designs seemed wasteful in unlikeness to wartime fabric restrictions. The desire for convert prevailed, however, and the look flourished throughout much of the 1950s.
Top Ten Fashion Trends From the 1940's
